Six Tips for Positive Social-media Networking
Social media has become a necessary resource that allows business owners and promoters to simply share a post and reach numerous new potential customers. Nonetheless, like any business resource, understanding which cyber-socializing methods work can often become a frustrating and never-ending struggle. Thankfully, Facebook has diverse options that provides users with more than one sharing platform. For example, besides Facebook profiles, there are also groups and like pages available, which allow business owners/promoters to attract new customers through their exclusive post. Unfortunately, many direct-sales representatives often lack tact when it comes to utilizing social media for expanding their customer base. In fact, by executing negative networking methods, many direct-sales promoters have tainted the DS image. Therefore, what follows are suggestions that have helped me to positively maximize my social-media networking efforts.
1. Always read and follow the directions of any networking post.
By posting business share updates, I allow other DS promoters to share their businesses on my page. Unfortunately, many new Facebook friends information drop without following instructions. I’ve gleaned that attention to detail is the difference between acquiring a new sale/downline or looking sloppy. Thus, proper cyber commutation is only accomplished by thoroughly reading a post before commenting.
2. Avoid being a selfish networker by eliminating information dropping.
If you only interact with a person when they share post that benefit you—then you're an info dropper (a negative FB networker who only comments with their business information, which decreases the possibility of building a business relationship). Interacting with a fellow networker's other post is vital to building a cyber business, because networking is about building rapport and long-term relationships, not spamming. Thus, when time is taken to build cyber friendships, your name is remembered first when your product or business is requested.
3. If you must cold message, make it personal.
My least favorite Facebook friends are those who request my cyber friendship and ignore my post and the brand I'm building—yet they cold message me their "opportunity". Before you ever send a person a friend request, always review the person's profile and interact with their post prior to private messaging them. Never friend request a person and then the moment they accept—send impersonal scripts or like-page request or add them to your groups. All of that is negative networking, it's rude and could kill the chances of you building necessary business relationships.
4. Knowledge is power: the more you know about your product and company—the more you will recruit and sale!
Nothing is more embarrassing than an unprepared product promoter. Thus, read, study, and review all the information provided by your upline and your company. You cannot expect a person to buy your products or join your team if you lack company and product knowledge.
5. Always follow up.
Sometimes, it's easy to become discouraged when sales and recruiting aren't immediate, just like we often forget that people have busy lives. Frankly, life gets hectic, and occasionally people just forget. Thus, politely following up by asking about the prospective customer or downline's day is the best method to keep contact. Showing genuine interest is key, because direct-sales customers are more than just people who buy from us, just like our downline are more than teammates—both can become friends and even like family.
6. Avoid being negative, keep it positive or funny.
The worst mistake a direct-sales representative can make is to be negative on their social-media profile (leave those negative feelings for conversations with close family members and friends). Obviously, no one wants to buy anything or be sponsored by a Debbie Downer. Personally, I do not believe in maintaining two separate FB profiles, because that's overwhelming and no one has time for that. Utilizing my personal profile, groups and like page, I’ve found to be more time efficient than juggling two profiles. Recognizably, when using Facebook to build a lucrative business, the product promoter is selling their brand before their product. Thus, personality is what attracts customers and downline, not spamming or lying about loving a product. Maintaining a positive but truthful and relatable image is key to building a successful cyber business.
As resourceful as social media may seem, it can also leave a user defeated. Learning Facebook's latest algorithms is often purposeless when FB changes their visibility methods almost weekly. What I have found to work most is to build true cyber relationships by integrating the above six tips into my cyber networking. Obviously, when you support others through their post—they will most likely do the same for you. Always remember that positive cyber networking allows business relationships to flourish while each person achieves what they seek: a successful business.
Best of luck!
If you found this helpful, please share.
Krihstin Zink is a Texas-based wife, mama, product promoter and the bestselling author of Scarlet's Torment, Scarlet Unleashed, 3 Grams, Kate, and Scarlet Forever. When she's not adventuring with her family, or building her brand, she's concocting charismatic stories that keep her readers coming back for more. Her books and products are all available on her website. http://krihstinzink.wixsite.com/kzwrites
